A Guide to Logo Colors
Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? What colors make an attractive and enticing logo?
The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. What is your target market – male or female? Is your brand trendy or classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.
Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.
Here are the two categories of color – warm and cool. The warm colors will be considered first.
If you use red, then you are attracting male audiences. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. Your heart rate is increased and it gets you pumped up.
Orange is a friendly, playful color. It shows overall energy. It has a great effect on children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
The cool colors are given below.
Blue is the most popular logo color. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.
Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.